Blog to Increase Traffic to Your Wedding Photography Business
Wedding Photography with Blogging
A great way to increase traffic to your wedding photography business is to set up a blog where you can publish your unique content regularly. Google and the search engines love blogs because of their constant changing nature. Setting up a blog and then posting relevant information to your niche is a fantastic way of promoting your service both online and offline. Blogging for Photography is a great marketing tool, which is very easy to update and can drive tonnes of free targeted traffic to your sites.
Setting Up a Blog Site
Setting up a blog site is very easy these days. Services such as WordPress and Blogger are excellent tools for blogging. They are the most powerful sites listed on the internet for blogging not only for business but also for personal reasons. I recommend using a paid subscription of WordPress. The software is written in CSS and HTML coding which is Google friendly and has optimal SEO properties. There is no need to understand the HTML coding as their are plenty of photography templates online that you can save and upload via the user interface withing WordPress.
If you would like a customised theme for your wedding photography business, you can run a search on Google ” wordpress template for photographer” and you fill ample themes to choose from. Some will be free and the better ones will have a small charge.
Promoting your service, online product or offline business has never been easier. In this post we will outline some great strategies to increase traffic to your wedding photography blog which will increase business and sales.
Ping Your Blog List
Once your blog has been set up, start blogging. Write unique content that is relevant to your niche. So if you are in photography talk about the topic and everything that is related to it. You may shoot weddings so allocate a category for that and if you are an expert on photography equipment then set up a category called photography tips. Once you have establised the site content, ping your blog to services such as Pingoat, Pingler or Ping-O-matic. Pinging your blog will drive fast traffic to your site.
Add Buttons to News Readers
Sites such as Bloglines, Google Reader allow for members to receive an RSS feed on their favourite blog niche that they have interest in. Having a RSS button on your website or blog will allow readers to get updated access of your blog every time you post something new. Excellent for building up a list of followers of subscribers. You may then follow them up with a free pdf or e-book on photography tips. Great avenue for another income stream.
Update Unique Content to your Blog Often
Google and the other major search engines love and endorse updated blogs that are unique. Making a post few times a week is great way to move your blog up the rankings. Posting daily will increase the free traffic and move you up the scales on Google. You will still require to create backlinks pointing to your blog to increase the PR of your site. Keep note the smaller the Alexa ranking the more unique viewers are hitting your site. Ensure you post unique and relevant information. Keep your readers happy!
Post your Blog in Photography Forums
Register to forums related to your business. So if you are in Photography register on these forums and actively take part in discussions. Never spam! You will get a one-way link from these forums sites. Great for Search engine optimisation which affects page rankings. Join discussions and answer questions with your knowledge. Sooner or later people will realise your credibility which will enhance your exposure on the internet.
Post your Posts onto Social Sites such Facebook
When you set up your blog, install the plugin Facebook share which will place an icon on your posting page. Once clicked people can easily post the page onto their Facebook home page which will be passed onto the news feeds for all their friends to view. Fantastic for increasing exposure to your business. Free viral marketing with a click of a button.
Blogging has made it easier for photographer’s to run a website where they can post their experience daily and also post their weddings for people to view. Keep in mind you can utilise this fantastic tool for any niche. Stay relevant to your profession, update regularly with unique content and you will notice an increase of traffic to your business.
Click on free targeted traffic for more information.